tool name
close
tool goes here
Sprint Cup announcement set?
DAVID POOLE
The Charlotte Observer
Wednesday, Jul. 04, 2007
A new name for the Nextel Cup Series will likely be announced at a news conference Saturday at Daytona International Speedway.
The Charlotte Observer and ThatsRacin.com reported in March that Sprint Nextel would likely change the name of NASCAR's top series to Sprint Cup.
Nextel signed a 10-year deal with NASCAR to be the title sponsor of the series in 2003. Since then, Sprint and Nextel have merged and the Nextel brand is not being used in Sprint's latest advertising campaign.
Anticipating further consolidation in the wirless industry, the deal between NASCAR and Nextel including provisions for one change in the series name during the course of the deal.