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The final ‘Pepsi 400’ coming up next weekend?
DAVID POOLE
The Charlotte Observer
Friday, Jun. 29, 2007
Next weekend’s Nextel Cup race at Daytona International Speedway will not only be the last restrictor-plate race using the old race car, it appears it also will be the last Daytona race called the Pepsi 400.
Sports Business Daily reported Friday that Coca-Cola is close to signing a deal to give it pouring and marketing rights at Daytona. That would end an almost 50-year relationship between Pepsi and the track.
The report says Pepsi’s deals with other International Speedway Corporation tracks at Phoenix, Talladega, Watkins Glen and Darlington will be dropped as they expire over the next few years.
