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ThatsRacin.com


High heels step over to NASCAR Plaza

- elyportillo@charlotteobserver.com
Wednesday, Sep. 07, 2011

Charlotte-based online footwear retailer Heels.com is moving its headquarters to the NASCAR Plaza office building, a major tenant-signing for the building that was foreclosed on last year.

Heels.com was founded in Charlotte by Eric and Linda McCoy. The company had occupied about 10,000 square feet in a building at 801 North Tryon St.

The company's new offices - 12,156 square feet on the 17th floor of the 20-story building - are currently under construction, according to a statement from Trinity Capital Advisors, NASCAR Plaza's co-owners. Heels.com expects to move into the new offices in October.

The shoe-selling company is also moving its inventory and order fulfillment operations to a warehouse in Louisville, Ky.

"Heels.com is a great fit for NASCAR Plaza," said Trinity Capital director of asset management Greg Schild, in a statement. "They are a young, growing company ... and we feel their look fits the image and brand of the building."

Trinity also announced that NASCAR Media Group increased the amount of space it rents in the 393,000-square-foot building by about 11,000 square feet.

The building, next to the NASCAR Hall of Fame, was completed in 2009 and had struggled to attract tenants. In 2011, the building was assessed at a tax value of $77.2 million, up from $56 million the year before. It was about two-thirds unoccupied when Trinity Capital and Rubenstein Partners bought the tower in January for an undisclosed price.