That's Racin Magazine

Hamlin credits Jordan in Nike deal

The Associated Press
Thursday, Feb. 10, 2011

Denny Hamlin has signed an endorsement deal with Nike's Jordan brand, and will sport the "jumpman" logo on his fire suit and gloves this season.

But he says there's no such thing as flame-retardant Air Jordans – not yet, anyway.

"It's a big deal for myself and really NASCAR," Hamlin said. "The Jordan brand has never been in NASCAR before. It is a dream come true for me."

Hamlin has courtside seats for the NBA's Charlotte Bobcats and got to know Jordan through his association with the team.

"Michael is a bigger motorsports fan than what people give him credit for," Hamlin said. "He always talked to me last year about how the race went, because he watched the races.

"I never knew he really kept track of racing that much until I dug a little deeper and found he's had his motorcycle (racing) team since 2004. He's always been an avid motorsports fan. He just never knew the right situation to get into NASCAR, and he felt like I was the right representative for him."

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