What's New York got to do with NASCAR?

Since NASCAR has already said it is considering making some “tweaks” to its Chase for the Sprint Cup format for 2011, here's another suggestion.

After looking over the star-studded media schedule for Chase drivers in New York – insert sarcasm here – I think it’s time to revamp this whole Chase media blitz as well.

When Chase drivers were appearing on shows such as “Late Night with David Letterman” or “Regis and Kelly,” I could see some benefit in the exposure. It could still be considered worthwhile even though the media event was in a city that doesn’t host a NASCAR race.

This year’s media “hit list” for Chase drivers in New York is underwhelming.

For one, there are multiple appearances on ESPN programs and Sirius Satellite Radio. That’s fine, except both are NASCAR broadcast partners, so it’s not something those outlets couldn’t do in New York, Charlotte or Martinsville, Va.

Then there are the “mainstream media” appearances.

You got Kevin Harvick on The Weather Channel. Jeff Burton and Greg Biffle were on something called “The Daily Line” on Versus. And Denny Hamlin was a guest on “The CW Morning Show.” Well, at least some of the drivers made it on Fox Business Channel.

Here’s an idea: Instead of wasting time on media outlets that have little connection to stock car racing, how about the Chase drivers making coordinated appearances, with at least one driver in each of the 10 markets that host Chase races?

You know, try to help sell tickets to the races in those markets. Perhaps even generate some media exposure in the areas where NASCAR races are actually held.

It certainly can’t go over any worse than last year’s pie-throwing contest.