Lowe's plans NASCAR hall sponsorship
Tuesday, Jan. 19, 2010
Lowe's is in talks to sponsor parts of the NASCAR Hall of Fame, which is set to open in downtown Charlotte in May.
The Mooresville-based home improvement retailer is aiming to sponsor the Hall's kids' zone, transporter simulator and pit road portions, spokeswoman Julie Yenichek said.
The deal, including financial terms and details on how the Lowe's elements will look, is not yet finalized, however, she said.
"Lowe's as a company is really excited to be associated with the Hall of Fame, certainly, as it's in Charlotte, and we've been a part of racing for so long," Yenichek said.
Lowe's ended its 11-year naming rights sponsorship of Charlotte Motor Speedway, estimated to be worth about $3.5 million a year, after last season. However, the company remains the lead sponsor of reigning Sprint Cup champion Jimmie Johnson.
"We continue to maintain a commitment to NASCAR," Yenichek said. "We're constantly evaluating marketing sponsorships, including relationships with NASCAR, but (the Hall of Fame and the speedway) are two totally separate sponsorships."
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