TV ratings for Texas race also down
Monday, Nov. 09, 2009
The TV numbers for NASCAR's top series remain on the down side, according to Nielsen's overnight ratings.
Street and Smith’s SportsBusiness Daily and SceneDaily.com reported that ABC's coverage of the Dickies 500 at Texas Motor Speedway on Sunday earned a 3.1 overnight rating. That's down 8.8 percent from the 3.4 in the overnights for last fall's Sprint Cup event at the Fort Worth speedway.
The previous weekend's Cup race, at Talladega (Ala.) Superspeedway, garnered ABC a final national rating of 4.2. Although down 9 percent, that was the highest rating so far in NASCAR's Chase, which determines the championship.
The Talladega telecast averaged 6,627,058 viewers, according to the final Nielsen Media Research report.
The Charlotte Observer's Jim Utter contributed.